LAST_UPDATETue, 15 May 2018 11am

Blue Ocean Strategy: The Key to Najib’s Transformation Plan

The effectiveness of the new Blue Ocean Strategy recently launched by the prime minister will soon be the talk of the town. Be it on Twitter or in coffee shops, the topic will surely be the source of heated arguments among critics, the public and politicians alike. So, what exactly is the Blue Ocean Strategies one might ask? And why Prime Minister Datuk Seri Najib Tun Razak is so keen in implementing it on Malaysia’s current economic climate? The answer is simple. Malaysia is on the path of maximizing on effective outcomes while minimizing the cost incurred.


The concept of Blue Ocean Strategy was originally a business strategy that came about in 2005. For those who are still in the dark, Blue Ocean Thinking Strategy involves thinking out of the box through the application of creative and innovative methods but at minimum cost. He cited the cooperation between the police and the armed forces under the Correctional Rehabilitation Program launched in 26th March 2010 in Kluang as an example of such thinking. The prime minister said the Correctional Rehabilitation Program had enabled the government to save cost as it did not have to build new prisons which cost between RM50 million and RM60 million each.

Blue Ocean Strategy, which goes under the National Key Results Area (NKRA), has also enabled the Sarawak government to celebrate their timely project completion. The project – the building of houses for selected families at Kampung Bunan Gega and Kampung Bunan Pondok – was dubbed National Blue Ocean Strategy 3 (NBOS3) project and it was executed in collaboration with the army.  NBOS3 was completed at the end of March after work commenced in February. This would be the first of the Blue Ocean Strategy project completed in Sarawak.

In order to survive in today’s business environment, Malaysian must be able to enhance their competitive edge. To take competitiveness to a whole new level, we need to rethink the overall feature and not wait for demand to catch with supply. Instead of simply waiting for change in prices, the Malaysian entrepreneur needs to create new business opportunities by developing or exploiting their advantages.

It may become a cult one may say – a cult that will in return strengthen Malaysia with the influx of projects that will come along with the Government Transformation Plan (GTP).

It has only been two years since the introduction of NKRA. It is still a toddler but it won’t be totting around forever. It will be galloping and running in full speed soon. The quick and big wins recently proves that the GTP launched by Najib in April 2009 has been successful like never before as it had a positive impact on the lives of millions.

The 2010 GTP Annual Report issued by the Prime Minister’s Department also stated that early impressions in all six NKRAs proved that the government achieved unprecedented success. At the same time, it also contradicts the Opposition’s notion that the many acronyms introduced by Najib are nothing more than “alphabet soups”.

According to the annual report, the six NKRAs have delivered results in its key area such as reducing crime.  Nationwide crime has reduced for the first time in four years with the street crime and crime index dropping by 35 percent and 15 percent, the highest drop ever since Merdeka. To make it even more impressive, a total of 2,001 violent crime backlog cases were cleared last year.

The positive achievement was lauded by National Union of the Teaching Profession (NUTP) secretary-general, Lok Yim Pheng who had expressed her confidence that the implementation of high performing schools would set a trajectory in putting the country’s education system at world class level. GTP also brought about the first comprehensive school ranking system which keeps track of secondary and primary school performance to ensure the development of quality schools within the system.

All in all, Blue Ocean Strategy way of thinking is parallel to NKRA and other transformation plan that the government might want to execute. With NKRA showing a very positive progress, the Blue Ocean Strategy also encourages Malaysia to treat and view its business sector as a vast and untainted area with abundant opportunity – treat being the operative word here.  In laymen’s terms, Blue Ocean Strategy is an analogy to describe the wider, deeper potential of market space that is not yet explored.





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