|Wednesday, 08 August 2012 13:30|
It’s been a rough few weeks for Facebook — not to mention its shareholders.
After going public at $38 per share in May, the social networking titan has lost nearly half its value, wiping out some $50 billion worth of shareholder equity. (Of course, Facebook insiders cashed out to the tune of nearly $10 billion during the offering, but hey, some people have good timing.) Key executives are racing for the exits faster than Usain Bolt, prompting concerns of a brain-drain. Meanwhile, the state of California is bracing for the loss of potential tax revenue due to Facebook’s nose-dive. Calls are mounting for founder Mark Zuckerberg to step aside. And there’s reason to believe that Facebook’s “market meltdown” isn’t over.
Brands use display ads and other paid media (Paid) to attract Fans to the Brand Page (Owned), which serves as a platform for marketing communications that reach Fans and Friends of Fans (Earned) in the News Feed and other sections of the website.