Sun06242018

LAST_UPDATESun, 24 Jun 2018 3pm

Homegrown Beauty Brand Makes Debut At Cannes Film Festival

It seems beauty products are modernising tremendously as companies are coming up with more creative ways to attract consumers.

The latest beauty invention, however, is focusing on a more specific audience which is why perhaps it has been selected to part of the annual Dubois Pelin & Associates (DPA) luxury gift lounge for international celebrities, nominees and presenters of the recent Golden Globe Awards for two consecutive years!

In the land of delicious croissants and macaroons, all spotlight was on our very own local brand, Omorose Cosmetics, at the Cannes Film Festival 2017 as Omorose’s motto of inclusiveness had gained the organising committee of Dubois Pelin & Associates’ (DPA) attention.

Their award-winning product includes the Lip Dressing Quintette Sets with Braille labelled packaging which contains carefully selected finest vegan lip balms from the brand.

The homegrown beauty brand is now prominently standing also alongside renowned international brands, celebrities, nominees, and presenters such as well-known Hollywood actress, Celeste Thorson (star of “How I Met Your Mother”), popular actor, Julius Tennon (star of “Criminal Minds”), and notable award-winning film director, Euzhan Palcy (“A Dry White Season”).

Terry Liau, Omorose’s founder, is an experienced makeup artist committed to creating products that appeal to everyone and deliver exceptional results.

The name ‘Omorose’ originates from the Egyptian word for beauty which is fitting for Terry as he believes that every woman deserves to be beautiful, and that beauty should be accessible to people from all walks of life.

This motto has led to Omorose Cosmetics’ formulations to be universal and free of animal products; on-site counters to be wheelchair-friendly; and Braille incorporated onto all its products’ packaging – making it truly inclusive for everyone,” he said, adding that quality and safety are also the quintessential features of all Omorose Cosmetics’ products, thus, only natural preservatives are used where needed, without using parabens and phenoxyethanol.

“We are thrilled and honoured to be part of the 70th anniversary of the Cannes Film Festival. It was a once in a lifetime opportunity, and we are truly thankful to be able to represent Malaysia alongside renowned international brands.

“This recognition has inspired us to work harder to make Omorose Cosmetics a household name, both locally and across the shores”, he added.

Omorose Cosmetics is available via its online store at http://omorosecosmetics.com/products (worldwide shipping) and at select retail counters in the Klang Valley, such as TANGS Malaysia (One Utama and Empire Subang); Parkson (Sunway Pyramid, Sunway Velocity Mall, and MyTOWN Shopping Centre); as well as at its newest counter in Parkson Elite, Pavilion. For more information, please check out www.omorosecosmetics.com.

-mD