Fri12152017

LAST_UPDATEFri, 15 Dec 2017 12pm

Focus Beyond Hard News To Embrace Digital Transformation: CNN

Marc Lourdes.Marc Lourdes.CYBERJAYA -- Asian media companies should explore beyond hard news and political reporting and focus on interesting people-centric and socio-economic issues, said CNN Digital Asia Director Marc Lourdes.

He said there was room for the media to explore this further and focus on issues that would make the industry more interesting, moving forward.

 "Asian media is getting interesting because more new digital media companies are coming up, making traditional media rethink their strategy,” he told Bernama on the sidelines of the Malaysian Global Innovation and Creativity Centre Symposium 2017 (MA2017) here today.          

Lourdes said Asian media companies need to focus more on technology and digital growth as technology explosion would soon hit the industry.           

He said the growth of digital publishing technology might bring new dilemma for media companies if the companies are not well prepared.        

"By 2023, people interaction with devices will be voice based. This will be a new transformation in the relationship between media and technology.          

"In CNN, we have the drone unit. We train people to take photographs and videos with the use of drones. I am not seeing much of this among the local media in Asia,” added Lourdes.        

About 2,000 participants are expected to participate in the four-day symposium which will end tomorrow.

-- BERNAMA